Long a social justice thorn in the league’s paw, the ex-San Francisco 49ers quarterback isn’t taking the field at SoFi Stadium as the L.A. Rams take on the Cincinnati Bengals on February 13. However, a fictionalized version of the activist will be featured in the official program for Super Bowl LVI, I’ve learned.

Specifically, Jaden Michael as a teenage Kap is featured in an ad from Ava DuVernay‘s Array for the learning companion to the Netflix series Colin in Black & White, which launched back on October 29, 2021 on the streamer.

Coming after Kaepernick being essentially blacklisted by the NFL for his taking a knee stance in protest against racism and police violence back in 2016, the placement of the Array 101 ad in the 288-page Super Bowl program is a high-profile win and opportunity for both Colin in Black & White creators DuVernay and the Super Bowl XLVII player. Using the six-episode coming of age and cultural commentary limited series as a launch pad, the Colin in Black & White learning companion debuted online yesterday. Giving notice, DuVernay’s media collective had full-page ads in the likes of USA Today and the New York Times this week spotlighting the Colin in Black & White learning companion and other such guides for other projects.